Diddy inks Ciroc vodka deal

Just five years ago, Sean “Diddy” Combs asked Busta Rhymes to “pass the Courvoisier.” These days, it’s all about the vodka.

The 37-year-old hip-hop mogul has inked a multiyear deal to develop the Ciroc vodka brand – one of Diageo PLC’s superpremium lines – for a 50-50 share in the profits.

It’s the latest agreement in which a celebrity is going beyond the typical endorser role to share in a brand’s rise and fall, such as Jay-Z with Budweiser and 50 Cent with Vitamin Water.

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Diddy and Busta Rhymes do Vegas

Diddy and Busta Rhymes took to the stage for an impromptu duet at an NBA All-Star Kickoff Party in Las Vegas.

The boys performed the 2002 hit “Pass The Courvoisier” at the celebrity bash, which was hosted by Diddy and NBA superstar Tracy McGrady, and held at the Jet nightclub at The Mirage.

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Diddy hosts Birthday Bash for basketball player Gilbert Arenas

Sean “Diddy” Combs surprised professional basketball player Gilbert Arenas with a star-studded birthday party in Washington D.C. on Friday.

The bash for Arenas’ 25th birthday featured performances by Busta Rhymes, Lil’ Wayne, TI and the Game.

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Yung Joc: Year in review

“Setting the pace is key. You can last longer if you set the pace.” – Yung Joc on longevity

Numbers don't lie. And in a year where some of your favorite emcees likes Ludacris and Busta Rhymes failed to make the soundscan grade, Atlanta born newcomer Yung Joc managed to sell over 800,000 units of his debut LP, New Joc City.

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Diddy and 'Hat of Forbidden Questions'

Sean ‘Diddy' Combs, recently sat down with Big Boy for his radio show, Big Boy's Neighborhood, and you know he had to participate and answer the infamous ‘Hat of Forbidden Questions.'

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Clinton Sparks spins for Diddy

Clinton Sparks has recently been enlisted as Diddy’s official DJ and is prepping a mixtape with the mogul in support of his forthcoming Press Play LP.

The Boston, Mass DJ will be handling the turntables alongside the Press Play band on Diddy’s nationwide and international dates for Diddy’s Press Play TV Tour. The two have previously collaborated on Sparks’ Maybe You Been Brainwashed.

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Nextselection partnered with Bad Boy on Cassie's project. She is crowned as the "Princess of NextSelection"...
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