Sean Combs wins prestigous Fifi Award for #1 selling fragrance

Nominated against Ralph Lauren & Calvin Klein, Diddy won the prestigious Fragrance Foundation (Fifi) Award for his #1 Selling Fragrance, Unforgivable. The Fifi awards are the Oscar's of the fragrance industry. Michael Jordan and Sean Combs are the only African American men in history to win this award.

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Top selling fragrance title goes to Unforgivable

For the first time the title of the top-selling new fragrance of the year has gone to a scent for men. On Tuesday Sean “Diddy” Combs’ new scent, Unforgivable, was officially crowned the No. 1 fragrance launch of 2006 by trend tracking firm The NPD Group Inc.

The scent with hints of lemon, bergamont and green mandarin becomes the first men’s scent to lead the pack on the prestige fragrance chart since NPD began tracking the market 10 years ago. To rank the top launches, NPD considers only the first month of sales and December’s performance. To become No. 1 for 2006, Unforgivable outsold women’s fragrances including Vera Wang Princess and Juicy Couture, as well as Euphoria Men and Polo Double Black.

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Diddy's new fragrance is going to be called "Luxury Juice"

Diddy’s new scent, Unforgivable Multi-Platinum, will cost $65 for 2.5 ounces – $10 more than its predecessor Unforgivable.

However, Diddy believes the “luxury grade of juice” justifies the price tag.

The rapper told the USA Today newspaper: “In the world of fragrances, perfumes and colognes, the actual products we use are based on “the juice”.

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Sean John Fragrances

Today was opened a new site to the family of Bad Boy sites. Site is Sean John Fragrances where you can see our lates product, Sean John Unforgivable. Remember to buy your own Unforgivable!

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Diddy responds to stink over cologne ads

Advertisements for Diddy’s new men’s fragrance, Unforgivable, have not been well received by some retailers, and now Diddy is responding to comments about the ad’s sexual content.

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Unforgivable fragrance

Sean “Diddy” Combs was forced to re-shoot an advertisement for his new “Unforgivable” fragrance that featured him in bed with a white woman and an Asian woman, after the ad was considered to racy.

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