Diddy recreates famed Maxwell ad for video

For the music video of “Tell Me,” U.S. singer Sean “Diddy” Combs recreated the Maxwell Corp.‘s famous TV advertisement of a man being blown away by sound.

By emulating the famed 1979 commercial’s imagery, the hip-hop artist assisted in the music corporation’s ongoing efforts to make its “blown away guy” image a noted symbol for musical quality, said a Maxwell Corp. of America news release.

The company revisited the ad in 2005 by featuring it as a prominent part of it promotions, including its sponsorship of ESPN’s Summer X Games 2006.

“The blow away guy icon has always represented superior performance and advanced technology and that is certainly present in the ‘Tell Me’ video,” said Maxwell marketing exec Cheryl Severini. “The icon is very relevant to consumers today; it’s edgy, hi-tech and communicates how they want to experience their entertainment.”

The video, which debuted on MTV’s “Total Request Live” on Oct. 30, also features singer Christina Aguilera and places Combs in the role of the windswept individual.

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