Sean John signs eyewear license with Marchon Eyewear, Inc

Sean John, the world's fastest growing line of sportswear for men and now for women, has signed an exclusive licensing agreement with Marchon Eyewear, Inc., one of the leading eyewear companies in the world. This agreement will give Marchon Eyewear the worldwide license to manufacture and distribute both sun and ophthalmic eyewear for the Sean John label and the Sean by Sean Combs women's label.

Sean “Diddy” Combs said, “Sunglasses add a certain sex appeal, while creating the feeling of mystery and anonymity. Expanding into eyewear was a logical step for us, and we are really excited to be making this move with Marchon as our partner. Eyewear is an essential accessory and completes any look.” The Sean John Eyewear collection will debut at retail in January 2007. The collection, which will range in price from $90 to $300 retail, will bow in Spring 2007 in the Sean John flagship store, select specialty stores, department stores, and sunglass and optical retailers across the United States. “The Sean John lifestyle brand is an exciting and unique addition to the Marchon brand portfolio.

Eyewear is the most visible accessory and we see this as an excellent opportunity for Marchon to serve new and expanding customer markets. This is a great collaboration with significant potential for both companies,” said Al Berg, chief executive officer of Marchon Eyewear. Sean John, a privately held company, was created by music icon and producer Sean “Diddy” Combs and made its fashion debut with a men's sportswear collection for the Spring 1999 season. In 2004, Sean “Diddy” Combs for Sean John was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. With annual retail sales in the United States of over $400 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In October 2005, the Sean by Sean Combs women's collection launched at retail. Sean John, in partnership with Estée Lauder Companies, will launch a signature men's fragrance for the Holiday 2005 season.

Marchon Eyewear, Inc. is one of the world's largest manufacturers and distributors of fashion and technologically advanced eyewear and sunwear. The company has a balanced and impressive range of collections with patented products and world-famous brand names including: Calvin Klein, cK Calvin Klein, FENDI, Nautica, Nike, COACH, Disney, Flexon, Michael Kors and MICHAEL Michael Kors. Headquartered in New York, Marchon Eyewear, Inc. markets and distributes its products globally with regional headquarters in Amsterdam and Tokyo, and sales offices serving customers in a network of over 80 countries. Production facilities are located in Italy, Japan and China, allowing maximum flexibility in sourcing a wide range of products.

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