Yung Joc: Year in review

“Setting the pace is key. You can last longer if you set the pace.” – Yung Joc on longevity

Numbers don't lie. And in a year where some of your favorite emcees likes Ludacris and Busta Rhymes failed to make the soundscan grade, Atlanta born newcomer Yung Joc managed to sell over 800,000 units of his debut LP, New Joc City.

Joc's entry to the music industry last year is one where luck meets opportunity. After serving as a hype-man for So So Def's Miss B., it seems the Block Entertainment CEO (Russ “Block” Spencer) caught wind that the 23-year-old rapper behind the local hit “It's Goin' Down” would be performing at the historic Royal Peacock – the same place legends like Ray Charles and Aretha Franklin took the stage. Interested in observing the unsigned Joc's lyrical content and delivery, Block attended Joc’s show. The result – Joc was signed immediately.

Today, Joc has inked his own imprint called Hustlenomics and been on tour with Southern King T.I.

Love him or hate him, he had everyone and their grandmother chanting, “It’s goin dooowwwnn.” Just don't call it “snap music.”

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Hustlenomics

Second album from Yung Joc! Includes the mash hit Coffee Shop...
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