Diddy teamed up with The Firm

Sean “Diddy” Combs has teamed with Los Angeles based company The Firm, who will now represent Combs in all areas of entertainment. Manager Jeff Kwatinetz will represent Combs in his music, film, TV and branding efforts in the entertainment business. The Firm, which recently launched a record label backed by EMI, also represents David Banner, Ice Cube, Jermaine Dupri, Korn, Jennifer Lopez, Tyler Hicks, Leonardo DiCaprio and others. The Firm will also help with the release of Combs’ latest solo album Press Play, which hits stores Oct. 17.

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