Yung Joc readies sophormore LP "Hustlenomics"

Block Entertainment/Bad Boy South artist Yung Joc is preparing to
release his sophomore album, titled Hustlenomics.

The album is the follow up to the rapper’s platinum selling debut New Joc City, which spawned hits like “It’s Going Down” and “I Know You See It.”

Yung Joc’s Hustlenomics was sonically crafted by producers like Cool & Dre, Jazze Pha, Kevin “Khao” Cates, Drumma Boy, The Neptunes, Dee Jay Dana, and others.

Guest rappers on the 24-year-old’s latest release include Gorilla Zoe, Russell “Block” Spencer, Diddy, The Game, Snoop Dogg, Trick Daddy, Bun B, Rick Ross, Jim Jones, Young Dro, and Pharrell.

“This album shows growth and maturity,” Joc said. “I’m just expressing myself with different types of songs and different types of flows.”

The first single from the album is Coffee Shop, which features Boyz-N-Da Hood member Gorilla Zoe.

“Joc is the hardest working artist out here,” said Block Entertainment CEO Russell “Block” Spencer. “This is his dream and he’s been ready to work hard at it since day one, way before I ever signed him. From the rhymes, to the tracks, to the videos, Joc has put a lot of himself in Hustlenomics and his audience is going to feel that. This is a very special project for both of us.”

Hustlenomics is also a special project for Bad Boy, as the the album is the label’s first release to utilize the new MVI technology.

An MVI is a DVD that contains the full album, portable music files,
video content, and other interactive features.

Yung Joc will hit the road in support of Hustlenomics as a headlining act on the “Screamfest ’07” tour, which also features T.I., Ciara, T-Pain and others.

“A lot of cats think once you get on you get to make money, do shows, go to all the parties, and all this. There’s a lot more to it than that,” Yung Joc said.