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Bad Boy Forever: The creation of Bad Boy Entertainment

The creation of Bad Boy Entertainment

In 1992 Sean ‘Puffy’ Combs was A&R of Uptown records yet due to circumstances he was fired. His ambition did not stop but instead grew as he kept making remixes most notably the Jodeci remix. He set up Bad Boy Entertainment in his own time which begun as a very small company with few employees. Success begun in 1994 when the first artist Craig Mack to the label who created the massive smash-hit ‘Flava In Ya Ear’ which went straight to number one with the help of the remix by Puff Daddy which featured newest artist The Notorious B.I.G and guest rappers LL Cool J, Rampage and Busta Rhymes. With the help of this single, Craig Mack’s album ‘Project: Funk Da World’ became Bad Boy’s first platinum plaque.

However it was too be Bad Boy Record’s second act who was to make the biggest headlines in the history of Hip Hop entertainment. The Notorious B.I.G had already created a massive underground reputation with his debut song ‘Party and Bullshit’ which Puff Daddy noticed and immediatly signed him to the label. His lead single ‘Juicy’ went gold and his follow up single ‘Big Poppa’ made platinum status which helped his debut album ‘Ready to Die’ achieve multi-platinum status. His huge career was tragically cut short after he was murdered in 1997, Check out ‘Death of Biggie’.

Bad Boy grew into an empire as they went on to sign 112, Total, Faith Evans, The Lox, Black Rob, Ma$e and more in the years 1995-1996 until their most successful year in 1997. They keep pumping out the hits 10 years on and according to Diddy it ain’t ever gonna stop. To find out more check out the full biography of Bad Boy here.